How to Use LinkedIn Learning for Professional Development
Employee and professional training can be time-consuming and expensive for organizations and small businesses. The video courses are invaluable and can be viewed repeatedly without additional cost. And that is what LinkedIn Learning for professional development offers, unlimited access to a vast library of courses.
More than 10,000 video courses are now part of the LinkedIn Learning platform courtesy of Lynda.com, purchased by LinkedIn for $1.5 billion almost two years ago.
What is Lynda.com?
To better understand the service LinkedIn (NYSE: LNKD) provides, it is essential to know what Lynda.com is. As a video training/educational platform, Lynda.com is one of the top companies in the segment, with more than 20 years of experience and tutors that are experts in their respective fields. The company's subscription model allows users to access its library anytime and anywhere on their computer, tablet, or smartphone.
The subject matter covers the gamut, but some include programming, design, marketing, writing, management, business intelligence, and much more.
For LinkedIn, this was a strategic purchase that paid dividends immediately as the company struggled to increase its user base. The combination of the professional services it provides along with Lynda.com's courses is a win/win, with the likes of Box, NBCUniversal, Viacom, Georgetown University, and many others using the service.
So what's the difference between LinkedIn Learning and Lynda.com?
First, the courses you get on Lynda.com are available on LinkedIn Learning. As far as content goes, they are one and the same. The difference is how LinkedIn integrates its platform to personalize lessons based on the company's data on your profile. This can include the company you work for, your industry, your professional network, skills you might need, and more. And once you learn these skills, you can add them to your profile to make yourself a more desirable target for companies looking for new talent.
LinkedIn Learning has personalized eLearning with unique insights that deliver relevant course recommendations. Using data from the LinkedIn network, users can identify relevant courses for developing new skills. For stakeholders looking to measure their investment in the platform, administrative tools include analytics about learner adoption, participation, and more, with downloadable reports for evaluating different metrics. LinkedIn has basically taken the same approach to the subscription model as Lynda.com. The only difference is you get many of the professional services that are part of the different tiers the company provides. But no matter which one you pay for, you can access all the courses in the Lynda.com library.
All the plans come with a no-commitment free month, which you can cancel anytime. If you want to continue, the Career, Business, Sales, and Hiring plans are available for $24.99, $47.99, $64.99, and $99.95 per month, respectively, when billed annually.
Again it is worth repeating; this gives you access to more than 10,000 expert-led online courses and video tutorials you can access anytime you want.
Images: LinkedIn
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